Self-service strategy and business case for an insurance group

Challenge: making a leading insurance company’s self-service offers competitive.

Initial situation

New digital offers are storming the insurance market. That is why a leading Swiss insurance provider wants to launch a digital self-service solution for its clients. The management turned to Acrea for help with this project.


We determined the financial, organizational and technical feasibility of digital self-service for clients within the organization. Based on these findings, Acrea was able to create an effective strategy for the group.


The insurance group has a precise, broad-based and cross-departmental view of digital client self-service. Thanks to the Acrea plan for immediate implementation of a minimum viable product (MVP), the company can now offer its clients self-service on its existing digital channel.